Behind The Symbol

The Brand With A Soul

Our symbol encapsulates the core of positive decisions and deeds, carrying a potent message to inspire individuals. Our commitment lies in offering education, motivation, and support to aid individuals in self-improvement, making sound choices, persevering in their pursuits, and unwaveringly believing in their purpose.

AIM ATTITUDE embodies a fundamental trust in the profound influence of positive thought and stands as a driving catalyst for goodness and personal development.


Life is not about color, sexual orientation, or religion. It is about how we interact with each other and the respect we give to one another. Everything you do and say shapes you. Choose honesty. Honesty is strength and lights the way. Who do YOU CHOOSE to become? Learn to care.


There were, are, and always will be obstacles. It is up to each of us to be the better person, to do better, to overcome challenges, to have a forward-thinking mentality, and to not ignore the truth. Ignorance is THE most expensive CHOICE. Educate your mind with your emotions. Learn to understand.


Understanding the power of positive actions. The mind recognizes BEHAVIOR and helps emotions respond with respect and kindness to create a solution. Positive actions have the gravity to invite positive energy for the mind to function properly and push the emotions forward to help the feelings manifest a positive state of mind. Learn to give.


We have to acknowledge the bad, leave it behind, and create the good, just like the human figure in the SYMBOL. It only takes a second to make a mistake, and sometimes, our whole lives to pay for it. Give yourself a chance, and always show respect as you grow. Choose GOOD. It is not about being first, it is about being the first ONE. Learn to love.

Our Symbol

Our emblem features the letters A, I, and M, where the letter “I” takes the form of a human figure, representing both “I AIM” and “I AM.” This SYMBOL transcends the boundaries of mere words and phrases; it encapsulates an attitude—the right attitude, which embodies the essence of truth. Positivity and honesty possess the remarkable ability to heal; they unlock fresh opportunities and cultivate happiness. 

Our trademark symbolizes the rich tapestry of emotions and experiences that life offers, expressed in an array of vibrant shades and colors.

Have Faith.
Faith = Energy. Believe, so your energy can attract, and draw your desire in.

AIM Attitude is committed to cultivating a culture of positive decision-making, nurturing core values, and fostering an attitude with a distinct AIM: to foster self-respect and self-worth. This AIM is achieved through the promotion of acceptance and the cultivation of authentic concern for oneself and others.

Our central AIM revolves around educating individuals on the art of not only building a life of exceptional quality but also sustaining it through dedicated effort and nurturing care. We firmly embrace the belief that we each have a role to play in the growth and development of one another, contributing to a shared journey of progress, creation, and advancement.

Bring Positive Energy

A positive attitude originates deep within the heart and finds its roots in the concept of “CARING.” Caring is an extraordinarily potent force, drawing its strength from LOVE, a universal emotion residing within the mind and soul of every individual. Love serves as the lifeblood that nourishes our growth and fuels the generation of positive energy. Embracing a positive perspective plays a pivotal role in the heart’s internal mechanisms for producing and preserving this positive energy.

It is crucial to extend politeness and kindness not only to others but also to oneself and to have unwavering trust in one’s own capabilities. Deprivation of an adequate supply of positive energy can potentially contribute to illness, while a deficiency in love can result in the loss of the very essence of life itself.

You Are The Difference

Within every individual lies the potential to effect profound change and serve as a catalyst for transformation; our very existence underscores this undeniable reality. Regardless of the challenges that confront us, we all possess the capacity to mold our destinies. The power resides within us to determine whether we yield to adversity or rise above it, face reality with unwavering resolve, and actively craft the life we envision for ourselves.

Take an AIM. Take Control of YOUR Direction, Your AIM.

In a sense, humans can be likened to computers; we require a constant intake of information and knowledge to thrive. Just as we turn to food when we’re hungry, understanding that it serves as our fuel, providing us with the energy necessary for thought and growth. The choices we make in our diet, whether heavy or light, have a distinct impact on how we feel and function. Maintaining a healthy diet is akin to nourishing our mind and body, fostering growth and well-being.

However, when we consume food that is detrimental to our health, we unknowingly hinder our growth. This can lead to the development of emotional depression, a profound inner pain that gradually spreads and gives rise to a negative state of mind. This negative mindset can then take control of our emotions, prompting self-pity, anger, rage, panic attacks, and other adverse reactions.

AIM Forward

Harness the power of your “I” to propel yourself forward with purpose. “I” represents an exceptionally potent energy source, vital for the rhythm of the heart and the sustenance of life itself. AIM Attitude has the unique ability to transform negative energy into a gradually intensifying fuel, ultimately evolving into a beacon of positivity. It provides clear guidance to the brain, enabling it to function with a positive energy that fortifies our strength.

By doing so, it acts as a protective barrier against the intrusion of negative energy, safeguarding our mind and heart from impediments that could otherwise hinder us from truly experiencing and living life to the fullest.

AIMAttitude, The Guide Of Life

Our Symbol

Our trademark represents life, coming in different shades and colors. Just as in our lives, these colors/shades represent situations, feelings, and experiences that we all go through. The dark colors signify the bad, the light colors the good, and the white symbolizes the clarity that develops when we work hard, stand up for ourselves, and change bad circumstances into good ones. AIM teaches self-love and self-confidence, and how to adapt and adjust to challenges and changes, guiding us along the path of a healthy lifestyle for a strong and healthy mental and emotional well-being.
AIMAttitude, The Guide Of Life

Have Faith

Obstacles and challenges are always going to be there. Unless we start to face our challenges and take responsibility they are not going to go away. Responsibility brings on pressure and that pressure can be overwhelming and it can lead to panic and fear. This fear can make us start to feel sorry for ourselves or lead us to lie to others and ourselves. We have to learn to care and accept the truth and deal with the responsibility and fight to create the life and happiness that’s worth living.
AIMAttitude, The Guide Of Life

Bring Positive Energy

We all have emotions and sometimes it can be overwhelming to face them. A positive mindset is a foundation of achieving success. To help restore the good energy in us to maintain growth, and to keep our mind strong and healthy, we have to learn to breathe. In order to let out the bad energy and clear our mind, we have to choose strength by turning anger into kindness. A positive state of mind helps us to connect to our true-self and mold our faith to become better. It draws in the light and heat to help us function correctly. Emotions consume a lot of energy; a positive attitude is a great source of strength. We burn our fuel by giving. A lack of respect can affect how efficiently our mind uses energy. Emitting anger and hate burn our energy three times faster and our recovery is slower. Sometimes it takes a lifetime to restore it. We can choose to take control of our negative emotions by turning them around and using the bad energy to create a good energy. A simple smile, kindness, love, honesty, respect, and responsibility dissolve pain and anger, supporting growth.
AIMAttitude, The Guide Of Life

Make a Difference

Developing and creating yourself is a growing process. Your body, mind, and emotions are constantly shifting. You have to let go of fear and the past and break bad habits. Teach yourself to create good habits that help you adapt to changes and challenges. When you want to be happy, you have to learn to better yourself and allow your heart to guide you. You can’t fear the unknown because the unknown holds the answers that are going to help you clear your confusion and help you become the person you want to be. Just care about yourself and face yourself with honesty. You simply have to care.

AIMAttitude, The Guide Of Life

Take Control

Our mind is our stomach; it is what feeds the heart, and our food is our approach. We feed ourselves with words and our actions. When we don’t feed ourselves right, we have panic attacks, and that feeds our anger. We all have emotions; we can choose to hold onto anger and create a negative energy that drains us, or we can turn it around by letting go and choosing to be the better and the stronger person by moving forward. We have to learn to listen with our hearts and trust ourselves in order to become our true-self, by accepting what is good and letting go of what is not.

AIMAttitude, The Guide Of Life

AIM Forward

Our dictum ‘THE FORWARD ATTITUDE’ is a reminder to keep going, especially during taxing times. The AIM ATTITUDE educates mankind to always move forward regardless of present hardship. AIM philosophy encourages people to stay strong and carry on, no matter the obstacles. It encourages people to keep fighting through setbacks. It encourages people to do what they love and what they feel is right to get to their goal and be where they want to be. It encourages people to abstain and say no to what is bad for them or holds them back. AIM ATTITUDE and THE FORWARD ATTITUDE encourage people to do the right thing, to respect and accept oneself, and never be scared to take chances. It tells them to be who they are, loves whoever they want, does what they truly enjoy and to always give strength, love, joy, respect, and kindness to others.
Aim Attitude Create Yourself
Listen to your heart beat, be honest with yourself and trust yourself. YES YOU CAN. Do not be afraid of who you are and what you FEEL. Build your life and your happiness by choosing LOVE and to AIM forward. Stay strong. GIVE more LOVE than doubt. FEEL the LOVE. The true work of ART lies in the HEART. Put your HEART to work.

AIM - To Learn AIM - To Love AIM - To Forgive AIM - To Let Go

Make a choice to love, to give love, and to care. It provides you with solutions. It allows you to grow, to gain, to heal and to develop endurance. When you face fears and obstacles, take a step back, breathe. Close your eyes and listen to your heart. Ask yourself: who am I? What makes me happy? Where do I see myself? How do I see myself? Start with the basic core. Draw strength from HONESTY, RESPECT, and KINDNESS. Choose to be honest with yourself. AIM respects character and courage. Choose yourself, choose strength. When a hardship hits you, just breathe, keep moving, and keep going forward. Let your positive AIM guide you. The AIM attitude guides you through the darkness when you feel helpless, alone and lost, regardless of the kind of obstacle you are facing. With your positive AIM, you are not alone. Choose to be the better, the stronger person moving forward. Do not be afraid to say no and walk away from what is bad for you. Choose strength. Be better, do better.

AIM Towards The Positive

It is how we separate what is good for us and what is not. Create your life. Keep moving forward even if it is only just baby steps. It takes time to get to where you want to be and patience, to build and to gain. Life starts with the choices and decisions you make. Respect, kindness, and honesty are at the core of a strong beginning. Where you aim and how you aim is where you land. Every single day you learn something, and that never stops. Life stops when YOU stop learning. Every day when you wake up, make a choice to have a good day. AIM forward and allow yourself to grow. Smile, be kind to yourself and to others. Allow yourself to live and be happy. Hold onto what helps you grow and let go of what is holding you back. Life comes with feelings of joy and pain, disappointments, satisfactions, and fears that we all experience. We all go through the same emotions. We all gain and we all lose. There is nothing wrong with life’s difficulties; when they come, choose to stay strong, take a step back and breathe. Do not ignore the truth. Know that ignorance is the most expensive choice, and pain is the heaviest weight to carry. Acknowledge the bad, and walk away. It only takes a second to make a mistake; and it can take a lifetime to make up for it. Always show respect. Always choose honesty, kindness, and respect; they light the way. Protect yourself by choosing strength, by choosing to be the better person, the stronger person.