Behind The Symbol

The Brand With A Soul

Our symbol stands for positive choices and actions that convey a message to individuals. We bring education, encouragement, and empowerment to be better, to do better, and to keep going and believing in their AIM. 

AIM ATTITUDE – a fundamental belief, a force for good.


Life is not about color, sexual orientation, or religion. It is about how we interact with each other and the respect we give to one another. Everything you do and say shapes you. Choose honesty. Honesty is strength and lights the way. Who do YOU CHOOSE to become? Learn to care.


There were, are, and always will be obstacles. It is up to each of us to be the better person, to do better, to overcome challenges, to have a forward-thinking mentality, and to not ignore the truth. Ignorance is THE most expensive CHOICE. Educate your mind with your emotions. Learn to understand.


Understanding the power of positive actions. The mind recognizes BEHAVIOR and helps emotions respond with respect and kindness to create a solution. Positive actions have the gravity to invite positive energy for the mind to function properly and push the emotions forward to help the feelings manifest a positive state of mind. Learn to give.


We need to acknowledge the bad, leave it behind, and create the good, just like the human figure in the SYMBOL. It only takes a second to make a mistake, and sometimes, our whole lives to pay for it. Give yourself a chance, and always show respect as you grow. Choose GOOD. It is not about being first, it is about being the first ONE. Learn to love.

Our Symbol

The symbol is composed of the letters A I M. The letter “I” is represented by the human figure. It is meant to read I AIM and I AM. Our SYMBOL is not just a word; it is not just a phrase; it is an attitude, the right attitude; the TRUTH. Positivity and honesty have very powerful healing powers; they open new doors and usher in happiness. Our trademark represents feelings, and life, coming in different shades and colors. 

Have Faith

AIM Attitude promotes positive choices, values, and attitude with a purpose of creating and building Self-Respect and Self-Value through acceptance and choosing to care about oneself and others, and we are here to educate mankind about the process of creating a quality life and maintaining that life through hard work and care. We are all here to teach each other something that helps us grow, create, and move forward.

Bring Positive Energy

A positive attitude stems from the heart and feeds on CARING. Caring is a very powerful attraction, deriving its strength from LOVE. Love is what circulates in the mind and soul, universal to every human. It carries the oxygen that helps our growth and reproduction of good energy. The positive approach helps the process in our heart to create and store good energy. Be polite and kind to yourself and choose to trust yourself. Not getting enough good energy can cause illness, and lack of love can lead to a loss of life.

You Are The Difference

We all have a chance to make a difference and be the difference; we are the living proof. We have all given the chance and the opportunity to create ourselves, no matter the circumstances. We CAN give up or get back up and face the truth and fight, and create the life we want to be in.

Take an AIM. Take Control

In a way, humans are computer-like; we must feed ourselves with information and knowledge in order to live. When we are hungry, we turn to food. Food is fuel and gives us the energy to think and grow. We can eat heavy or light food; they all comfort us and move us differently. Keeping a healthy diet allows our mind and body to grow and live right. When we consume food that’s not good for us, we block the growth and without realizing it, we develop emotional depression, a core pain that spreads and leads to the negative state of mind that takes over our emotions and controls our emotions to act and react with self-pity, rage, anger, panic attacks and more.

AIM Forward

Use your “I” to AIM forward. “I” is a very powerful energy and is the best source of strength, which is necessary for the rhythm of the heart to function and maintain life. AIM Attitude converts bad energy into a fuel that increases gradually, becoming a positive light. It supplies a clear direction to the brain to function with positive energy that supports strength. It prevents the negative energy from attacking the mind and heart, blocking ourselves from living life.

AIMAttitude, The Guide Of Life

Our Symbol

Our trademark represents life, coming in different shades and colors. Just as in our lives, these colors/shades represent situations, feelings, and experiences that we all go through. The dark colors signify the bad, the light colors the good, and the white symbolizes the clarity that develops when we work hard, stand up for ourselves, and change bad circumstances into good ones. AIM teaches self-love and self-confidence, and how to adapt and adjust to challenges and changes, guiding us along the path of a healthy lifestyle for a strong and healthy mental and emotional well-being.
AIMAttitude, The Guide Of Life

Have Faith

Obstacles and challenges are always going to be there. Unless we start to face our challenges and take responsibility they are not going to go away. Responsibility brings on pressure and that pressure can be overwhelming and it can lead to panic and fear. This fear can make us start to feel sorry for ourselves or lead us to lie to others and ourselves. We have to learn to care and accept the truth and deal with the responsibility and fight to create the life and happiness that’s worth living.
AIMAttitude, The Guide Of Life

Bring Positive Energy

We all have emotions and sometimes it can be overwhelming to face them. A positive mindset is a foundation of achieving success. To help restore the good energy in us to maintain growth, and to keep our mind strong and healthy, we have to learn to breathe. In order to let out the bad energy and clear our mind, we have to choose strength by turning anger into kindness. A positive state of mind helps us to connect to our true-self and mold our faith to become better. It draws in the light and heat to help us function correctly. Emotions consume a lot of energy; a positive attitude is a great source of strength. We burn our fuel by giving. A lack of respect can affect how efficiently our mind uses energy. Emitting anger and hate burn our energy three times faster and our recovery is slower. Sometimes it takes a lifetime to restore it. We can choose to take control of our negative emotions by turning them around and using the bad energy to create a good energy. A simple smile, kindness, love, honesty, respect, and responsibility dissolve pain and anger, supporting growth.
AIMAttitude, The Guide Of Life

Make a Difference

Developing and creating yourself is a growing process. Your body, mind, and emotions are constantly shifting. You have to let go of fear and the past and break bad habits. Teach yourself to create good habits that help you adapt to changes and challenges. When you want to be happy, you have to learn to better yourself and allow your heart to guide you. You can’t fear the unknown because the unknown holds the answers that are going to help you clear your confusion and help you become the person you want to be. Just care about yourself and face yourself with honesty. You simply have to care.

AIMAttitude, The Guide Of Life

Take Control

Our mind is our stomach; it is what feeds the heart, and our food is our approach. We feed ourselves with words and our actions. When we don’t feed ourselves right, we have panic attacks, and that feeds our anger. We all have emotions; we can choose to hold onto anger and create a negative energy that drains us, or we can turn it around by letting go and choosing to be the better and the stronger person by moving forward. We have to learn to listen with our hearts and trust ourselves in order to become our true-self, by accepting what is good and letting go of what is not.

AIMAttitude, The Guide Of Life

AIM Forward

Our dictum ‘THE FORWARD ATTITUDE’ is a reminder to keep going, especially during taxing times. The AIM ATTITUDE educates mankind to always move forward regardless of present hardship. AIM philosophy encourages people to stay strong and carry on, no matter the obstacles. It encourages people to keep fighting through setbacks. It encourages people to do what they love and what they feel is right to get to their goal and be where they want to be. It encourages people to abstain and say no to what is bad for them or holds them back. AIM ATTITUDE and THE FORWARD ATTITUDE encourage people to do the right thing, to respect and accept oneself, and never be scared to take chances. It tells them to be who they are, loves whoever they want, does what they truly enjoy and to always give strength, love, joy, respect, and kindness to others.
Aim Attitude Create Yourself
Listen to your heart beat, be honest with yourself and trust yourself. YES YOU CAN. Do not be afraid of who you are and what you FEEL. Build your life and your happiness by choosing LOVE and to AIM forward. Stay strong. GIVE more LOVE than doubt. FEEL the LOVE. The true work of ART lies in the HEART. Put your HEART to work.

AIM - To Learn AIM - To Love AIM - To Forgive AIM - To Let Go

Make a choice to love, to give love, and to care. It provides you with solutions. It allows you to grow, to gain, to heal and to develop endurance. When you face fears and obstacles, take a step back, breathe. Close your eyes and listen to your heart. Ask yourself: who am I? What makes me happy? Where do I see myself? How do I see myself? Start with the basic core. Draw strength from HONESTY, RESPECT, and KINDNESS. Choose to be honest with yourself. AIM respects character and courage. Choose yourself, choose strength. When a hardship hits you, just breathe, keep moving, and keep going forward. Let your positive AIM guide you. The AIM attitude guides you through the darkness when you feel helpless, alone and lost, regardless of the kind of obstacle you are facing. With your positive AIM, you are not alone. Choose to be the better, the stronger person moving forward. Do not be afraid to say no and walk away from what is bad for you. Choose strength. Be better, do better.

AIM Towards The Positive

It is how we separate what is good for us and what is not. Create your life. Keep moving forward even if it is only just baby steps. It takes time to get to where you want to be and patience, to build and to gain. Life starts with the choices and decisions you make. Respect, kindness, and honesty are at the core of a strong beginning. Where you aim and how you aim is where you land. Every single day you learn something, and that never stops. Life stops when YOU stop learning. Every day when you wake up, make a choice to have a good day. AIM forward and allow yourself to grow. Smile, be kind to yourself and to others. Allow yourself to live and be happy. Hold onto what helps you grow and let go of what is holding you back. Life comes with feelings of joy and pain, disappointments, satisfactions, and fears that we all experience. We all go through the same emotions. We all gain and we all lose. There is nothing wrong with life’s difficulties; when they come, choose to stay strong, take a step back and breathe. Do not ignore the truth. Know that ignorance is the most expensive choice, and pain is the heaviest weight to carry. Acknowledge the bad, and walk away. It only takes a second to make a mistake; and it can take a lifetime to make up for it. Always show respect. Always choose honesty, kindness, and respect; they light the way. Protect yourself by choosing strength, by choosing to be the better person, the stronger person.