PRIVACY POLICY

Effective Date: August 22, 2026
Last Updated: August 22, 2026

AIM ATTITUDE INC. (“AIM ATTITUDE,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly, transparently, and in accordance with applicable law.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit aimattitude.com, purchase our products or services, communicate with us, subscribe to our communications, participate in our programs or experiences, or otherwise interact with AIM ATTITUDE (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

The personal information we collect depends on how you interact with AIM ATTITUDE and may include the following categories.

Information You Provide to Us

You may provide information directly to us when you:

• create an account;
• place or attempt to place an order;
• purchase products or services;
• subscribe to emails or other communications;
• contact customer service;
• submit an inquiry, request, application, or form;
• participate in promotions, events, programs, surveys, or other experiences; or
• otherwise communicate or interact with us.

This information may include:

• name;
• email address;
• telephone number;
• billing address;
• shipping address;
• account credentials;
• order and purchase information;
• communications and correspondence;
• preferences;
• information submitted through forms; and
• other information you voluntarily provide.

Payment and Transaction Information

When you make a purchase, payment information is processed through our payment processors and e-commerce service providers.

Depending on the payment method used, these providers may collect payment card information, billing details, transaction information, and other information necessary to authorize and process your payment.

AIM ATTITUDE does not necessarily receive or store complete payment card numbers. Payment information may be handled directly by authorized third-party payment processors in accordance with their own privacy and security practices.

Information Collected Automatically

When you access or use our Services, certain information may be collected automatically through cookies, pixels, tags, log files, software development kits, and similar technologies.

This information may include:

• IP address;
• browser type;
• device type;
• operating system;
• device identifiers;
• pages viewed;
• links clicked;
• referring URLs;
• approximate location derived from an IP address;
• date and time of access;
• interactions with our website;
• shopping and browsing activity; and
• information regarding how you use our Services.

We use this information to operate our website, understand customer behavior, improve functionality, maintain security, measure performance, and support analytics and marketing activities.

Information From Third Parties

We may receive information from third parties that help us provide and improve our Services, including:

• e-commerce platforms;
• payment processors;
• fulfillment and shipping providers;
• analytics providers;
• advertising and marketing providers;
• social media platforms;
• technology providers;
• fraud prevention and security providers; and
• business partners.

Information received from third parties is handled in accordance with this Privacy Policy and applicable law.

2. HOW WE USE PERSONAL INFORMATION

We may use personal information for legitimate business and commercial purposes, including to:

• provide and operate our Services;
• process and fulfill orders;
• process payments and transactions;
• arrange production, fulfillment, shipping, and delivery;
• communicate about purchases and account activity;
• provide customer service;
• respond to questions, requests, and inquiries;
• manage accounts;
• personalize and improve customer experiences;
• maintain and improve our website, products, services, and experiences;
• understand how visitors use our Services;
• conduct analytics and measure performance;
• send marketing and promotional communications where permitted;
• provide relevant advertising where permitted;
• administer promotions, programs, events, and other initiatives;
• detect, investigate, and prevent fraud, abuse, security incidents, and unlawful activity;
• protect AIM ATTITUDE, our customers, our intellectual property, and others;
• enforce our policies, agreements, and legal rights;
• comply with applicable laws, regulations, legal processes, and governmental requests; and
• support legitimate business operations.

We may also use information for other purposes disclosed to you at the time it is collected or with your consent where required.

3. E-COMMERCE AND SHOPIFY

Our online store is powered by Shopify.

When you visit our store, create an account, make a purchase, or otherwise interact with our e-commerce Services, information may be processed by Shopify and other providers involved in operating the store, processing transactions, preventing fraud, fulfilling purchases, providing analytics, or supporting related functionality.

These providers may process information on our behalf or, in certain circumstances, for their own purposes in accordance with their respective privacy policies and applicable law.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We do not disclose personal information indiscriminately.

We may disclose personal information where reasonably necessary to operate our business and provide our Services, including to the following categories of recipients.

Service Providers

We may provide information to companies that perform services on our behalf, including:

• website and e-commerce providers;
• payment processors;
• manufacturers and fulfillment providers;
• shipping and logistics companies;
• hosting and cloud-service providers;
• analytics providers;
• marketing and communications providers;
• customer-service providers;
• security and fraud-prevention providers; and
• professional advisers and other business-service providers.

These providers receive information as appropriate for the services they perform.

Business and Collaboration Partners

Where appropriate, we may disclose limited information to authorized business or collaboration partners in connection with a specific program, event, experience, promotion, or service.

Legal and Safety Purposes

We may disclose personal information when we reasonably believe disclosure is appropriate to:

• comply with applicable law;
• respond to lawful requests, court orders, subpoenas, or legal processes;
• protect our rights, property, intellectual property, or safety;
• protect customers, users, partners, or the public;
• investigate suspected fraud, misconduct, abuse, or security incidents; or
• enforce our agreements and policies.

Business Transactions

If AIM ATTITUDE is involved in a merger, acquisition, financing, restructuring, sale of assets, corporate transaction, or similar event, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

5. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies and similar technologies to operate and improve our Services.

These technologies may be used for purposes such as:

• keeping the website functioning;
• remembering preferences;
• maintaining shopping-cart functionality;
• authenticating users;
• preventing fraud;
• understanding website usage;
• measuring website and campaign performance;
• improving products and customer experiences; and
• supporting advertising and marketing where permitted.

Cookies may include essential, functional, analytics, and advertising or marketing technologies.

Depending on your location and applicable law, you may be able to manage certain cookie and privacy preferences through the privacy controls available on our website or through your browser settings.

Disabling certain cookies may affect the functionality of portions of the Services.

6. ADVERTISING, ANALYTICS, AND MARKETING

We may work with analytics, advertising, and marketing providers to understand how people interact with our Services, measure campaign effectiveness, improve our offerings, and deliver relevant communications or advertising.

These providers may use cookies or similar technologies to collect information about interactions with our website and, where permitted, other websites or services.

Certain privacy laws may characterize some advertising-related disclosures of personal information as “sharing,” “selling,” or “targeted advertising,” even when no money is exchanged for the information.

Where applicable, AIM ATTITUDE provides mechanisms for exercising legally available privacy choices, including through links such as Your Privacy Choices or Do Not Sell or Share My Personal Information when available on our website.

7. EMAIL AND MARKETING COMMUNICATIONS

If you subscribe to marketing communications from AIM ATTITUDE, we may send you information about products, experiences, stories, programs, events, announcements, promotions, and other brand updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the communication.

Even if you opt out of marketing communications, we may continue to send non-promotional communications related to your orders, transactions, account, customer-service requests, security, or other administrative matters.

8. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide our Services;
• maintain business and transaction records;
• fulfill contractual obligations;
• resolve disputes;
• prevent fraud and abuse;
• protect our legal rights;
• comply with accounting, tax, regulatory, and legal obligations; and
• enforce our agreements and policies.

Retention periods may vary depending on the type of information, the nature of our relationship with you, and applicable legal requirements.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our business practices.

9. DATA SECURITY

AIM ATTITUDE takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and for using appropriate security practices when accessing online services.

10. YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.

These may include the right to:

• request access to personal information we maintain about you;
• request correction of inaccurate personal information;
• request deletion of certain personal information;
• request information regarding categories of personal information collected, used, or disclosed;
• obtain a copy of certain personal information;
• opt out of certain uses or disclosures for targeted advertising;
• opt out of certain activities legally defined as a sale or sharing of personal information;
• withdraw consent where processing is based on consent; and
• appeal certain decisions regarding a privacy request where applicable.

The availability and scope of these rights vary by jurisdiction.

We may take reasonable steps to verify your identity before processing a privacy request. We may also request additional information where reasonably necessary to verify the request, protect against fraud, or comply with applicable law.

Where permitted, an authorized agent may submit certain requests on your behalf. We may request documentation confirming the agent's authority and may independently verify your identity.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

11. U.S. STATE PRIVACY RIGHTS

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on the jurisdiction and whether the applicable law applies to AIM ATTITUDE, these rights may include access, correction, deletion, portability, and the ability to opt out of certain processing involving targeted advertising, sales, or sharing of personal information.

Where required, applicable privacy controls are made available through our website.

AIM ATTITUDE will process valid privacy requests in accordance with applicable law.

12. YOUR PRIVACY CHOICES

Where available, you may use the Your Privacy Choices or Do Not Sell or Share My Personal Information link on our website to manage applicable privacy preferences.

Browser-based privacy signals may also be recognized where required by applicable law and supported by our website or technology providers.

Privacy choices may vary based on your jurisdiction, browser, device, and the technologies used on our Services.

13. CHILDREN'S PRIVACY

AIM ATTITUDE creates stories, educational materials, entertainment, products, and experiences that may include themes or content relevant to families and younger audiences. However, our general website and e-commerce Services are not intended to collect personal information directly from children under the age at which parental consent is required under applicable law.

We do not knowingly collect personal information from children in violation of applicable children's privacy laws.

If you are a parent or legal guardian and believe that a child has provided personal information to us in a manner that is not permitted by applicable law, please contact us. We will review the matter and take appropriate action.

Any AIM ATTITUDE service or experience specifically directed to children that requires different privacy practices may be governed by additional notices, parental-consent mechanisms, or policies as appropriate.

14. THIRD-PARTY WEBSITES AND SERVICES

Our Services may contain links to websites, platforms, social networks, applications, or services operated by third parties.

AIM ATTITUDE does not control the privacy, security, or data-handling practices of independent third parties.

When you leave our Services or interact with a third-party service, that third party's terms and privacy practices may apply. We encourage you to review the applicable privacy policies before providing personal information.

15. SOCIAL MEDIA

If you interact with AIM ATTITUDE through social media or other third-party platforms, those platforms may collect and process information according to their own privacy policies.

Information you choose to make public through social media may be visible to others. AIM ATTITUDE is not responsible for information you voluntarily make publicly available through third-party platforms.

16. INTERNATIONAL USERS AND DATA TRANSFERS

AIM ATTITUDE is based in the United States.

If you access our Services from outside the United States, your personal information may be processed or stored in the United States or other countries where AIM ATTITUDE or its service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from those in your country of residence.

Where required by applicable law, we take appropriate measures relating to international transfers of personal information.

17. SENSITIVE PERSONAL INFORMATION

AIM ATTITUDE does not seek to collect sensitive personal information unless it is reasonably necessary for a particular service, transaction, legal obligation, or interaction.

Please avoid submitting sensitive personal information through general website forms or communications unless it is relevant and appropriate to your request.

Where sensitive personal information is collected, we handle it in accordance with applicable law.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our business, Services, technology, privacy practices, or legal requirements.

When we update this Privacy Policy, we may revise the Last Updated date displayed at the top of the page and provide additional notice where required by applicable law.

We encourage you to review this Privacy Policy periodically.

19. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you wish to submit a privacy request, please contact:

AIM ATTITUDE INC.
Website: aimattitude.com

Please include sufficient information for us to understand and respond to your request.

AIM ATTITUDE®
A Human Experience Brand.