Direction is one of the central ideas within AIM ATTITUDE®.
Everyday choices can influence routines, relationships, creativity, emotional experience, and the person we continue becoming.
Mindset becomes part of direction through the choices we make in an ordinary day. Positive actions might include setting a clear intention for a project, keeping a thoughtful commitment, or reconsidering a response after listening to another perspective.
Direction Begins With Awareness
Awareness creates space to recognize where attention and energy are going. That recognition can support a conscious decision about what comes next.
Identity
Identity develops through experience, memory, emotion, relationships, values, creativity, and choice.
Each new direction can become part of that ongoing identity.
Emotion and Perspective
Emotion influences the way moments are experienced. Perspective influences the meaning given to those moments.
Reflection can create clarity around both.
Human Connection
Relationships can influence direction through encouragement, conversation, listening, shared experience, and the perspectives people bring into one another’s lives.
Creativity
Creativity can open new paths. An idea, story, design, movement, or project can become the beginning of a new direction.
I AIM, I AM
The AIM logo places the human figure at the center.
To AIM is to choose a direction. I AM reflects the identity that continues forming through that direction.
I AIM, I AM.
Explore AIM’s Identity or AIM’s Purpose.