This initiative is more than a gesture—it embodies our conviction that supporting mental health is a shared responsibility. By donating a portion of proceeds from select apparel sales, WE AIM to transform awareness into meaningful impact, empowering our customers to become agents of change. Each purchase becomes a step toward providing hope, resources, and a voice for those seeking a path forward.

Through this initiative, we strive to inspire our community to engage in meaningful conversations about mental health, promote self-awareness, and informed choices, and encourage positive actions rooted in self-love and respect. We believe that the path to mental health begins with the letter 'I' — acknowledging one’s own journey and taking the first step toward growth.

We AIM to cultivate an environment where seeking help is met with compassion, not judgment. Supporting NAMI aligns seamlessly with our mission to build a society where self-awareness, understanding, resilience, and empathy are foundational—a place where every individual has the opportunity to live with dignity and hope. AIM Attitude Supports NAMI Do It Yourself transcends fashion, creating lasting impact through understanding, compassion, and a shared commitment to positive mental health.