THE PHILOSOPHY OF LIFE

Humanity's guiding light

Our purpose is to educate core values that are going to make you reach your full potential and help you live your life to the fullest. We teach positive choices, attitude and actions to inspire and empower individuals to unleash their passion and awaken their soul, to CREATE their purpose and move forward to reach extraordinary heights.

Educate, Inspire, Empower & Encourage

The BRIDGE To A Greater Evolution

AIM Attitude is an educational and inspirational lifestyle brand. The company is focused on the Philosophy Of Life to help emotional development and mental growth. It is founded on a series of core beliefs that fortify mankind’s propensity for good. AIM Attitude utilizes the power of positive choice and positive action to encourage and empower individuals to keep going and to believe in their aim. Our primary objective is to help individuals create and build self-respect through choosing to care for oneself and others. We want to address and solve mental and emotional quandaries, by providing support and educating individuals in the ways of the “HOW.” In addition, we look to educate individuals about the power of positive choices and actions, which can help maintain strong and steady emotional development and mental growth, to build a strong sense of self-love, self-confidence, and self-morality to help move generations of mankind further.

AIM Attitude - The World's Most Profound Brand

Brand with a soul

The company is currently engaged in entertainment, film, television, animation, game development, and fashion. We design, manufacture, market, and sell footwear, apparel, and accessories using the latest and the finest quality and premium luxury products. Our products include bold, and sleek lifestyle inspired footwear, apparel, and accessories with the latest styles and trends to cater to all consumers. All of our products are designed to “steer” and “act,” going from complicated to simple.

Grandeur At Its Finest.

AIM ATTITUDE teaches people how to realize and appreciate their self-worth, and the basic, but key points which help us as humans to grow and create our dreams, achieve our goals, and move forward to reach extraordinary heights.
Humans were never created to live in isolation; AIM ATTITUDE provides the medium for us to gain a better knowledge about ourselves so that we can build worthwhile relationships with other people and the world. We strongly believe that relationships and interactions are some of the core essentials of human existence. AIM Attitude is a direction to a positive way of life and a guide to a healthy mental and emotional well-being.

aim attitude - The Culture Of Self-Respect

where Passion Meets Respect

AIM Attitude is geared to create awareness in helping the new generations to build the confidence to bring out the best in themselves so that they are well equipped to face life head on. We pass on a legacy to help others understand themselves and enjoy their life to the fullest. AIM Attitude teaches to adjust, and adapt to change and overcome everyday obstacles, while maintaining healthy personal development. In addition, AIM Attitude teaches to take absolute responsibility for one’s actions and life, for the ultimate good of all mankind.

Our Shoes

Artisan Shoe Construction Methods: There are three basic methods of shoe construction: cementing, blake welting, and goodyear welting. We use both, Blake and Original Goodyear production methods. Each of them has its advantages, and defines how the sole is attached to the upper.

OUR APPAREL

We are global. From New York City to the Carolinas, to Europe, the Philippines, Vietnam, China, and always with the utmost care for quality, regulations and human rights.

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AIMAttitude, The Guide Of Life

AIM Forward

Our dictum ‘THE FORWARD ATTITUDE’ is a reminder to keep going, especially during taxing times. The AIM ATTITUDE educates mankind to always move forward regardless of present hardship. AIM philosophy encourages people to stay strong and carry on, no matter the obstacles. It encourages people to keep fighting through setbacks. It encourages people to do what they love and what they feel is right to get to their goal and be where they want to be. It encourages people to abstain and say no to what is bad for them or holds them back.

AIM ATTITUDE and THE FORWARD ATTITUDE encourage people to do the right thing, to respect and accept oneself, and never be scared to take chances. It tells them to be who they are, loves whoever they want, does what they truly enjoy and to always give strength, love, joy, respect, and kindness to others.

AIMAttitude, The Guide Of Life

Take Control

Our mind is our stomach; it is what feeds the heart, and our food is our approach. We feed ourselves with words and our actions. When we don’t feed ourselves right, we have panic attacks, and that feeds our anger. We all have emotions; we can choose to hold onto anger and create a negative energy that drains us, or we can turn it around by letting go and choosing to be the better and the stronger person by moving forward. We have to learn to listen with our hearts and trust ourselves in order to become our true-self, by accepting what is good and letting go of what is not.

AIMAttitude, The Guide Of Life

Make a Difference

Developing and creating yourself is a growing process. Your body, mind, and emotions are constantly shifting. You have to let go of fear and the past and break bad habits. Teach yourself to create good habits that help you adapt to changes and challenges. When you want to be happy, you have to learn to better yourself and allow your heart to guide you. You can’t fear the unknown because the unknown holds the answers that are going to help you clear your confusion and help you become the person you want to be. Just care about yourself and face yourself with honesty. You simply have to care.

AIMAttitude, The Guide Of Life

Bring Positive Energy

We all have emotions and sometimes it can be overwhelming to face them. A positive mindset is a foundation of achieving success. To help restore the good energy in us to maintain growth, and to keep our mind strong and healthy, we have to learn to breathe. In order to let out the bad energy and clear our mind, we have to choose strength by turning anger into kindness. A positive state of mind helps us to connect to our true-self and mold our faith to become better. It draws in the light and heat to help us function correctly. Emotions consume a lot of energy; a positive attitude is a great source of strength. We burn our fuel by giving. A lack of respect can affect how efficiently our mind uses energy. Emitting anger and hate burn our energy three times faster and our recovery is slower. Sometimes it takes a lifetime to restore it. We can choose to take control of our negative emotions by turning them around and using the bad energy to create a good energy. A simple smile, kindness, love, honesty, respect, and responsibility dissolve pain and anger, supporting growth.

AIMAttitude, The Guide Of Life

Have Faith

Obstacles and challenges are always going to be there. Unless we start to face our challenges and take responsibility they are not going to go away. Responsibility brings on pressure and that pressure can be overwhelming and it can lead to panic and fear. This fear can make us start to feel sorry for ourselves or lead us to lie to others and ourselves. We have to learn to care and accept the truth and deal with the responsibility and fight to create the life and happiness that’s worth living.

AIMAttitude, The Guide Of Life

Our Symbol

Our trademark represents life, coming in different shades and colors. Just as in our lives, these colors/shades represent situations, feelings, and experiences that we all go through. The dark colors signify the bad, the light colors the good, and the white symbolizes the clarity that develops when we work hard, stand up for ourselves, and change bad circumstances into good ones. AIM teaches self-love and self-confidence, and how to adapt and adjust to challenges and changes, guiding us along the path of a healthy lifestyle for a strong and healthy mental and emotional well-being.

Aim Attitude Create Yourself

Listen to your heart beat, be honest with yourself and trust yourself. YES YOU CAN. Do not be afraid of who you are and what you FEEL. Build your life and your happiness by choosing LOVE and to AIM forward. Stay strong. GIVE more LOVE than doubt. FEEL the LOVE. The true work of ART lies in the HEART. Put your HEART to work.

Make a choice to love, to give love, and to care. It provides you with solutions. It allows you to grow, to gain, to heal and to develop endurance. When you face fears and obstacles, take a step back, breathe. Close your eyes and listen to your heart. Ask yourself: who am I? What makes me happy? Where do I see myself? How do I see myself? Start with the basic core. Draw strength from HONESTY, RESPECT, and KINDNESS. Choose to be honest with yourself.

AIM respects character and courage. Choose yourself, choose strength. When a hardship hits you, just breathe, keep moving, and keep going forward. Let your positive AIM guide you. The AIM attitude guides you through the darkness when you feel helpless, alone and lost, regardless of the kind of obstacle you are facing. With your positive AIM, you are not alone. Choose to be the better, the stronger person moving forward. Do not be afraid to say no and walk away from what is bad for you. Choose strength. Be better, do better.

AIM Towards The Positive

It is how we separate what is good for us and what is not. Create your life. Keep moving forward even if it is only just baby steps. It takes time to get to where you want to be and patience, to build and to gain. Life starts with the choices and decisions you make. Respect, kindness, and honesty are at the core of a strong beginning. Where you aim and how you aim is where you land. Every single day you learn something, and that never stops. Life stops when YOU stop learning. Every day when you wake up, make a choice to have a good day. AIM forward and allow yourself to grow. Smile, be kind to yourself and to others. Allow yourself to live and be happy. Hold onto what helps you grow and let go of what is holding you back. Life comes with feelings of joy and pain, disappointments, satisfactions, and fears that we all experience. We all go through the same emotions. We all gain and we all lose. There is nothing wrong with life’s difficulties; when they come, choose to stay strong, take a step back and breathe. Do not ignore the truth. Know that ignorance is the most expensive choice, and pain is the heaviest weight to carry. Acknowledge the bad, and walk away. It only takes a second to make a mistake; and it can take a lifetime to make up for it. Always show respect. Always choose honesty, kindness, and respect; they light the way. Protect yourself by choosing strength, by choosing to be the better person, the stronger person.